Created by US design company Eone, The Bradley Element is a revolutionary tactile timepiece designed for everyone to wear.
The Bradley Element features a scratch-resistant ceramic case with black PVD coating. The watch face contours toward each marker in alternating concave and convex forms. Like the original Bradley, it has an adjustable black Milanese mesh strap.
Originally developed for blind people, The Bradley Element contains a magnet that rotates two ball bearings around the watch face allowing users to tell the time without needing to look — the front ball indicates minutes, while the rear ball shows the hour.
The timepiece is named after Bradley Snyder, an ex-naval officer who lost his eyesight in an explosion in Afghanistan in 2011 yet went on to win gold and silver medals at the London 2012 Paralympic Games.
It was launched after a hugely successful crowdfunding campaign and has since been nominated for Design Museum’s Design of the Year award.